Saudi Arabian Public Investment Fund Launches Kayani to Promote Healthy Lifestyles for Women
Introduction
The Saudi Arabian Public Investment Fund has announced the launch of an integrated company called Kayani. The company aims to promote and inspire healthy lifestyles for women in the Kingdom.
About Kayani
Kayani, chaired by Princess Reema bint Bandar bin Sultan, will focus on the health and lifestyle of future generations. It offers six core services including fitness, sportswear, personal and therapeutic care, nutrition, healthy eating, and health education.
The company aims to take care of everything related to women’s health, particularly mental, physical, and social well-being. Its goal is to reach over one million beneficiaries and contribute to the development of a dynamic society in line with the Kingdom’s Vision 2030. Kayani will provide electronic services at an international level to seamlessly connect direct and digital services, ensuring the best services for a wide range of beneficiaries.
Empowering Health and Wellness
Kayani will work to empower the health, wellness, and fitness sectors in the Kingdom. It plans to promote their development through partnerships with the private sector, supporting the local economic system.
Raed Ismail, Director of the Middle East and North Africa Private Equity Department of the Public Investment Fund, stated that the company aims to create investment opportunities in the fitness and wellness sector. The sector is currently valued at more than 16 billion riyals. Kayani’s entry into this sector, primarily concerned with women’s health and well-being, will work in partnership with the private sector to provide integrated services. The goal is to empower the sector and create a healthier and more vibrant society.
Source: “SPA”