Meta, the parent company of Facebook, is gearing up to launch a monthly subscription service called Meta Verified that will give you the coveted blue check mark on the Facebook and Instagram platforms, in addition to other benefits.

Meta CEO Mark Zuckerberg said the service will cost $11.99 a month for users applying online, or $14.99 a month for iPhones — likely because Apple charges $3 for a subscription and Facebook tries to rate it.

Zuckerberg added that in order to sign up for the service, users will need to provide Meta with a government ID, which will give them a blue checkmark in their accounts. The goal is to fight impersonation, according to Forbes.

Users will also get direct access to customer support, although it’s not yet clear what that will look like: Small businesses often complain that it’s hard for them to get in touch with Facebook when there’s a problem with their accounts.

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