Social Media Platform X Rebrands and Takes Over User’s Handle
The popular social network Twitter, now known as X, has recently acquired the handle “@music” from software developer Jeremy Vaught. Vaught, who created the account in 2007 and had amassed a community of around half a million followers, was forced to surrender the username by X, led by Elon Musk.
Offered Alternative Handles
Although Vaught was given the option to choose from a list of other music-related handles, he settled for the assigned account “@musicfan,” which he is not particularly pleased with. However, X did transfer his followers to the new account.
Implications for User Trust and Worth of Handles
This move by X raises questions about the value of handles on the platform. X’s terms of service state that they have the right to remove or reclaim usernames without any liability. This may make it difficult for creators to trust the platform and build a long-term presence.
Monetization and Previous Management
Although Vaught had not monetized his “@music” account, he occasionally reviewed consumer hardware. He had concerns in the past about Twitter’s previous management attempting to take over his handle. However, Twitter decided to establish its own “@twittermusic” brand instead.
Uncertain Future of “@music” Account
It remains unclear what X plans to do with the “@music” account. They recently posted a photo of musician Ed Sheeran on the account, but no official statements have been made. Representatives for Sheeran, X, and Musk have not responded to requests for comments.
User’s Investments and Alternative Platforms
Vaught has previously invested in another Musk-led company, Tesla. Despite the handle situation, he still uses X and has also set up accounts on Meta’s Threads and Mastodon. He finds Twitter to be the most interesting social media platform due to its active software development community.
Disappointment and Unease
Vaught expressed disappointment that X would take over his handle after investing 16 years into the platform. He had been proud of building “@music” and had considered potential opportunities to capitalize on his audience. The sudden rebranding and handle takeover by X has raised concerns about intellectual property and user rights.
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