Starting tomorrow, Twitter is gearing up to raise the price of a subscription to its paid service. Twitter Blue In the app for Apple devices, this means that the user is charged for the share that Apple receives from payments.
It is expected that the price will be increased to $11 if the purchase is made through the application on iPhone and iPad devices, and reduced to $8 if the subscription is made through the site.
The move aims to reduce the impact of Apple’s retention of up to thirty percent of every payment made in apps.
Twitter initially launched Blue Twitter in early November and then put it on hold due to the proliferation of fake accounts. It was then scheduled to be released again on November 29, but this was delayed.
Elon Musk, who bought Twitter in November for $44 billion, listed several claims against Apple in a series of tweets last month, including a 30 percent commission the iPhone maker charges developers.
we restart @TwitterBlue Mondays – Subscribe online for $8/month or iOS for $11/month to access subscriber-only features, including the blue checkmark ???? pic.twitter.com/DvvsLoSO50
— Twitter (@Twitter) December 10, 2022
He then accused Apple of threatening to ban Twitter from its app store, and also said that the iPhone maker had stopped advertising on the social network.
However, after a subsequent meeting with Apple CEO Tim Cook, Musk tweeted that the misunderstanding over the removal of Twitter from the Apple App Store had been resolved.
A week ago, Elon Musk announced that Apple had resumed advertising on the Twitter platform, explaining that it is currently the largest advertiser on the platform.
These comments Musk made during a conversation on Twitter Spaces, while he did not go into detail about what happened to Apple, and spoke for more than two hours from his private jet during a chat that attracted more than 90,000 listeners. .
It comes as Musk has previously criticized Apple, blaming the iPhone and Mac maker mainly for stopping Twitter ads and threatening to remove the app from its App Store. By targeting Apple, Musk risked a war with the world’s most valuable company and big advertisers at a time when other companies were pulling ads from Twitter.
