Many American and Western media have spread the word that Apple intends to release new inexpensive and cheap headphones to compete with alternative headphones that are invading the market and affecting sales of Apple-made AirPods.
A report published by the British Daily Mail newspaper and reviewed by Al Arabiya Net says the cheap earphones will carry the name (AirPods Lite) and will be low priced and aim to challenge competitors who offer cheap headphones on the market.
The newspaper, citing industry sources, said that Apple may develop a new, cheaper version of its wireless headphones that will help it challenge competitors.
There have been rumors that the tech giant is working on a product called (AirPods Lite) amid fears of a drop in demand for the third generation (AirPods) in 2023.
There are not many details about the upcoming headphones, and the company did not comment on this information, but the price of the cheapest headphones is expected to be less than $129, which means that they will be cheaper than the price of the latter. According to the circulating information, AirPods are currently generation 3. Until now.
The technology has proved very popular with iPhone and Apple device users, but it doesn’t come cheap, and without a release date for fourth-generation AirPods this year, there is a gap for the company to launch a potential new product.
Analyst Jeff Bo of Haitong Intel Tech Research said in a leaked note that the new AirPods Lite are designed to compete with cheaper wireless earbuds.
He said industry sources told him that shipments of AirPods are expected to drop from 73 million units in 2022 to 63 million this year. This is blamed on the lack of demand for third-generation AirPods, which will be two years old this year, as well as the fact that Apple intended not to release a new version in 2023.
And the Daily Mail reports that if the (AirPods Lite) rumor is true, then there are no details on when it will launch by the tech giant, nor is there any word on what the earphones will look like or what features they will have. so far, but it almost certainly won’t have active noise cancellation because that’s for the high-end model (AirPod Pro).
The AirPods 3 cost $169, while the second generation cost $129 and the AirPods Pro cost $249.
And unlike the usual standard “AirPods”, the new “Pro” model released last year comes with silicone eartips available in four sizes, which means they fit the wearer’s ears more comfortably and make them feel secure. while running or walking. . It also offers better noise cancellation and a new charging case with a chip (U1) for accurate searching.